The Shenzhen government’s move triggered speculation in the city’s LED industry. According to industry insiders, LED lighting is not as widely used in general lighting as it is 5 to 6 times higher than ordinary lighting. Most of the applications are not widely used in the public sector of the government, but in commercial lighting and office lighting. The application of household lighting needs to be strengthened.
Nevertheless, since the beginning of this year, LED home lighting is gradually accepted by the people, so the development of Shenzhen LED industry is still optimistic, industry insiders predict that the overall situation of LED lighting this year should have more room for market development.
High prices hinder LEDs from entering ordinary people
"It is not enough to rely solely on the power of the government to promote LEDs." Mr. Wang, who is engaged in brand LED lighting agency at Huaqiang North Shenzhen LED International Sourcing and Trading Center, said that he was engaged in LED lighting agency in Shenzhen in 2005 and has started himself. The production and assembly of the lamps, but the focus is still placed on incandescent lamps, fluorescent lamps, LED lamps only account for two or three. In his view, for domestic residents, LED lighting seems to have not become the first choice of the public. Mr. Wang believes that the high price and quality of LED lamps constrain the process of flying into the homes of ordinary people. For example, ordinary brand LED kitchen lights, 12 to 18 watts, priced at 160 to 200 yuan; and traditional kitchen lights, 20 to 60 watts, priced between 30 to 40 yuan, the price of LED products is 5 to 6 times that of traditional products.
Not only that, there are currently two types of LED lighting terminal market products, either from the enterprise, or the merchants themselves. The current assembled products occupy an absolute advantage in the entire terminal market. As a result, the quality of LED lighting is also difficult to secure.
In several building materials markets, in most lighting stores, traditional lighting has many brands, many types, and a large number of LED lighting. However, LED lighting is a bit cold, and the brands and types sold are few and far between. It seems to be just an embellishment in the store. . Store sales staff said that the sales of traditional lamps are more ideal than LED lamps, the main reason is the price.
Merchants spontaneously promote LED home lighting
Although LED lighting has not been able to replace the traditional lighting in the hearts of ordinary people, but many businesses are trying to promote this new type of lighting to consumers. From the end of last year to this year, LEDs are gradually being accepted by the home market. Therefore, the industry is still optimistic about the industry development, and predict that the overall situation of LED lighting this year should be better.
Anjubao lighting sales staff said that they often recommend to consumers to mix and match the energy-saving lamps and LED tip light bulbs in the crystal lamp. The user only lights the LED lights during the day to save electricity. The night LED lights are illuminated together with the energy-saving lamps. The light is more sufficient. In this way, Yami Lighting has made many consumers choose to try.
It is worth mentioning that, just as the Shenzhen Municipal Government announced the abolition of the seven-year plan for the development of the LED industry, the IKEA brand of the home furnishing industry has once again made it clear that IKEA plans to start from 2016 in view of the advantages of LED practicality, aesthetics and energy saving. Only LED lamps are sold in stores worldwide.
Amy, manager of Shenzhen IKEA marketing department, said that IKEA's comprehensive promotion of LED lamps will be divided into four steps: from 2013 to 2014, energy-saving bulbs will be phased out, and energy-saving bulbs will be bid farewell to 2015, and halogen bulbs will be phased out before 2016. Only LED lights will be sold after 2016. Amy introduced and landed in Shenzhen IKEA. The store has now replaced all the bulbs on the second floor with LED bulbs and selected two model rooms. As a front-to-back comparison, consumers are required to see how much electricity they need to use ordinary bulbs and use LED bulbs. , judge the pros and cons of LED products. In addition, from March 25th to 31st, IKEA will also share the knowledge and advantages of LED lamps with consumers through LED bulb time-limited special offers, videos and brochures.